The Vita Liberata team are passionate experts in skincare and tanning. From our Irish base we created the world’s first odourless tan in 2007 and our unique Odour Remove™ technology is now present in all of our at-home self and salon spray tans. In 2011, we became the first completely non-toxic tanning brand, developing a collection of tan solutions free from parabens, perfume, alcohol and all chemicals of concern. As the first tan brand in the world to do this, we became the self tanner of choice for the world’s top spas including George V Paris, St Regis, Viceroy, Ritz-Carlton and Burj Al Arab.

Our ingredients are the purest in the tanning world. Natural, certified organic and Ecocert approved extracts are key to our formulas. Offering a conditioning skincare treatment that also tans the skin is our goal, giving you a flawless skin finish that combines natural looking colour, velvet soft skin and long lasting hydration.