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    Joico Inner Joi Strengthening Shampoo 300ml

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    • This strengthening cleanser creates a rich-yet-gentle lather that envelops tired strands with positive reinforcement.

      Our Inner Joi™ Strengthen formulas, made with Coconut and Abyssinian oils, help repair damaged hair* while fortifying strands to reduce future breakage.

      Featured Benefits:

      • 90% naturally-derived ingredients*
      • Rich lather
      • Gentle cleansing
      • Free of SLS/SLES sulfates**

    • Apply to wet hair. Lather. Rinse. Follow with Strengthen Conditioner or Masque

    • VEGAN PROTEIN: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.

      OLIVE ESTER: Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.
      COCONUT OIL: A known superfood that has been used for centuries in both skincare and haircare.

      ABYSSINIAN OIL: Rich in antioxidants and vitamins, Abyssinnian is also environmentally friendly due to its low water needs.