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    Joico Inner Joi Strengthen Masque 150ml

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    • This fortifying masque gently nourishes each strand with the strength, bounce, and polish, fatigued hair really needs

      Our Inner Joi™ Strengthen formulas, made with Coconut and Abyssinian oils, help repair damaged hair* while fortifying strands to reduce future breakage.

      Featured Benefits:

      • 95% naturally-derived ingredients*
      • Helps strengthen hair & reduce breakage***
      • Replenishes lost moisture & leaves hair feeling soft
      • Renews hair’s healthy appearance

    • Apply to clean, damp hair. Leave in 2-5 minutes. Rinse.

    • VEGAN PROTEIN: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.

      OLIVE ESTER: Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.

      COCONUT OIL: A known superfood that has been used for centuries in both skincare and haircare.

      ABYSSINIAN OIL: Rich in antioxidants and vitamins, Abyssinnian is also environmentally friendly due to its low water needs.