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    Joico Inner Joi Hydrate Shampoo 300ml

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    • You know what they say: an apple a day keeps the (hair) doctor away. And with Hydrate Shampoo – formulated with upcycled apple extract -- your hair and scalp will be clean, healthy-looking, and beautifully hydrated.

      Our Inner Joi™ Hydrate formulas, made with Apple Extract, provide all-day hydration for a healthy hair appearance while making your scalp feel fresh and replenished as well.

      Featured Benefits:

      • 86% naturally-derived ingredients*
      • Hair and scalp feel clean and refreshed
      • Gentle cleansing & won’t leave scalp feeling tight
      • Free of SLS/SLES sulfates**

    • Apply to wet hair. Lather. Rinse. Follow with Hydrate Conditioner.

    • VEGAN PROTEIN: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.

      OLIVE ESTER: Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.

      APPLE EXTRACT: A natural humectant and widely considered to be a superfood, this apple extract is made using sustainable upcycling.

      ALOE: Rich in essential vitamins, amino and fatty acids, and known for its hydrating properties.