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    Joico Inner Joi Color Preserve Shampoo 300ml

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    • This naturally-derived cleanser harvests the power of Superfood ingredients – like beetroot extract and raspberry-seed oil -- to long-haul your hue with clean, caring goodness.

      InnerJoi™ Preserve formulas, which include Raspberry seed oil and Beet root extract have been developed specifically for fade-fighting. Give your color-treated hair just the care and protection it needs to stay salon-vibrant longer.

      Featured Benefits:

      • 90% naturally-derived ingredients*
      • Preserves the life of your haircolor
      • Gentle cleansing
      • Free of SLS/SLES sulfates

    • Apply to wet hair. Lather. Rinse. Follow with Preserve Conditioner.

    • VEGAN PROTEIN: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.

      OLIVE ESTER: Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.

      BEET ROOT EXTRACT: A natural, multifunctional ingredient that has been linked to protection against haircolor fade.

      RASPBERRY SEED OIL: A natural source of linoleic acid, phytosterols, omega-3 and -6 fatty acids, and vitamin E.