Discover the SMART ghd platinum+ hair straightener with ground-breaking ultra-zone™ with predictive technology that predicts your hair needs as you style for a flawless finish, personalised to you.

ghd's most luxurious hair straightener recognises your hair type, section size and styling speed, adjusting heat across the floating plates as you style for perfect results in just one stroke. Infinity sensors monitor heat 250x a second across the high-gloss plates to deliver a personalised styling experience, so no matter your hair type or length, you can achieve a beautiful, salon-quality style. Working at an optimum styling temperature of 185°C, the ghd platinum+ hair straightener protects the integrity of your hair without compromising your style, allowing for 70% stronger hair*, 75% more shine** and 2x more colour protection. For the ultimate professional end results, pair ghd platinum+ styler with ghd bodyguard - heat protect spray.

The rounded barrel of the platinum+ is perfect for creating a variety of on-point styles, from loose waves to a flawless straight style. For ultimate styling control, the unique wishbone hinge holds the precision-milled plates in perfect alignment for ease of use and snag-free styling.

Universal voltage means you don't have to compromise on your style, wherever you are in the world, and the protective plate guard gives you peace of mind for your on-the-go schedule. For extra safety, the automatic sleep mode shuts down the straightener after 30 minutes of non-use.

So be the Queen you deserve to be with the ghd platinum+ hair straightener!

*reduced breakage and 2x more colour protection vs a styler working at 230ºC
**Proven to increase shine vs. naturally dried hair. 

Benefits:

• Ultra-zone™ with predictive technology
• Bespoke high-gloss, floating plates
• Heat resistant protective plate guard
• Automatic sleep mode
• 3 Year Warranty
• 185ºC temperature for optimum styling
• Universal voltage
• 2.7m swivel cord for convenient styling