Introducing our revolutionary color-preserving haircare, featuring the Color Extend Shampoo! Say goodbye to quickly-fading, dull color, and experience the transformative effect of our advanced haircare.

Formulated with proprietory technology, our sulfate-free, pH-balanced Color Extend Shampoo is specifically designed to gently cleanse your hair while minimizing the absorption of substances that can interfere with your color. Our ArganID™ locks in your color by repairing and sealing the cuticle, while our signature Environmental Protection Blend infuses hair with the benefits of pomegranate extract and a sun protection quat, protecting against sunlight and environmental aggressors.

You’ll experience the remarkable benefits of our Color Extend Shampoo after just one use - 90% of users have reported healthy-looking shine*! Our formula is gentle, sulfate, phosphate, and paraben-free, and our bottles are made of 50% post-consumer recycled material.

We are committed to providing our customers guilt-free haircare we know performs. So our formulas are PETA-certified cruelty-free. Join the millions of customers who trust us. Try Color Extend Shampoo today to extend the life of your color, enhance your hair’s integrity, and boost its shine, whether it is colored or not. 

*Based on independent consumer testing of 80 participants. Results may vary.