For best results, use a shaving brush. It is well worth the investment, as a brush makes a better lather, lifts the hairs, and prepares the skin for the razor. Simply apply an almond-sized dollop onto your brush, add a small amount of water and whip up into a fine lather on your face. This pot of the Bluebeards Revenge should last you for about 50 great shaves using this method.